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Outrageous Tobacco Industry Conduct Question of the Month
Question: What are some of the most outrageous ways that tobacco corporations currently market and promote their products, create positive PR, or exercise political influence in your community, state and/or country? Please offer as many details as possible (e.g. what company & brand, when, where, who, how). Examples of how the industry blatantly ignores or gets around tobacco control legislation would be particularly useful. And for those of you in countries where the brand "Lucky Strike" is sold, we would also be interested in any observations that you could provide re: its marketing and promotion. As always, share your answer with your partner if you have one, and send a copy to Essential Action. * For last January's question and answers see http://www.essentialaction.org/tobacco/qofm/0101.html. The examples that the question generated proved extremely useful. For example, Students Working Against Tobacco (Florida, USA) incorporated the information in an action packet sent to all 67 counties in the state for its SWAT without Borders campaign. And the New York Times used an example shared by Muna Hamzeh (Jordan) in an article about the tobacco industry's targeting of youth around the world. |