Thanks to all GPTC participants who answered July's question re: cigarette brand slogans around the world. Please find a compilation of the responses below. The most common themes were: success, freedom, adventure, the future, life, wealth, and sophistication. If there was an award for "deceit in advertising," Philip Morris and British American Tobacco would surely tie for first place!

PUTTING A POSITIVE IMAGE ON DEATH & DISEASE:
TOBACCO INDUSTRY SLOGANS AROUND THE WORLD

BANGLADESH - Debra Efroymson, PATH Canada
"The brighter future" (555/BAT)
"A taste apart" (Player's GoldLeaf/BAT)
"Follow the excitement"
"Follow the world adventure"
"Join the adventure"
"Go for the challenge"
"Celebrating the spirit of adventure"
Be gold, art & literature (Benson & Hedges/BAT)
...one & only
...heart & soul
...now & forever
...taste & flavour
...taste & enjoy
...body & soul
...here & now
...pick & choose
...before & after
...light & white
...live & electric
...live & explosive
...hours & hours (for a rock concert)
...twist & shout
...relax & enjoy
...up & down
...answer & win
...[and my "favorite"obnoxious Benson & Hedges slogan on a very attractive (and artsy) billboard]: Art & Literature

CAMBODIA - Greg Hallen, WHO
"Towards a better future" (555/BAT) [Just what people in poor, post-war countries want!]
"Smoothness above all else" (555/BAT) - Both of these slogans go with a futuristic picture that seems like a depiction of space with bright lights swishing through it. Sometimes with no indication that it is advertising a tobacco product, but everyone can identify with it.
"The more you know" (Davidoff) - This usually goes with a close-up picture (painting) of a sophisticated-looking western business man, smoking. This is the classic attempt to make smoking look prestigious and suggest that rich, intelligent western people smoke - and so should you. I'd say, "The more you know - the more you'd want to quit."

Some local brands here in Cambodia are actually named after highly revered sites, such as "Angkor" and "Wat Phnom". The slogan that goes with them is (translated from Khmer) "The honour of the nation". Also translated from Khmer, is "Smoking is for honour and integrity". This comes from the Chinese brand, Chung Wha.

CONGO, Dem. Rep. of - Wazi Mulum, Blue Cross
"You know, cool at any time" - (Ambassade/BAT)
"Together we will succeed" & "Good spirit good taste" (Tumbaco
legère/BAT)
" The faithful friend" (Okapi/TABACONGO)

- from the magazine "Colors"
"The American Dream" (Dallas/Philip Morris)

INDIA - from the magazine "Colors"
Live Life Kingsize (Four Square)

INDONESIA
"Taste the Freedom" (Kansas/Philip Morris) - open road at sunset

JAPAN
"Perfect Days" (Lark/Philip Morris) - surfers at sunset

SENEGAL
"The Real American Taste" (L&M/Philip Morris) - white Americans, U.S. skyline, colors of U.S. flag
"USAuthentic" (Houston) - black couple speeding down highway with Houston, TX skyline in background
"Perfection all the time" (Excellence) - fashionable, wealthy-looking white men and woman smoking with a token black man

UGANDA - Dunstan Kiwanuka
"Be Gold, Body and Soul" (Benson & Hedges/BAT)
"True taste, True spirit." (Sportsman) [True Sportsmen do not smoke!]
"Smooth all the way" (Embassy) [Counter advertising idea: picture of
smoking lungs with accompanying note: never will be smooth all the way]
"The winner's choice" (Supermatch) [Smokers have never been winners]
"The test of success" (Rex) [A step towards imminent failure!]

USA - MD - Christine Duke, St. Joseph Medical Center
Counter advertising idea: a picture of a famous cemetery (every country has one recognizable to most folks, i.e. Arlington National in the U.S.) with the "Welcome to Marlboro Country" slogan on it.

YUGOSLAVIA (Serbia & Montenegro) - Andjelka Dzeletovic, Institute of Public Health of Serbia
“For people who want more” (Walter Wolf)
“Freedom has no limits” (Ronhil/Rovinj, Croatia)
“How to spend a million?” & “Think about it” (Pall Mall/BAT)