TITLE: Voice Mail
CREATED BY: Madness Productions of Dover Youth to Youth
DATE: March 2000
FORMAT: 60-second radio PSA
TARGET: Youth

OPENING:

[Touch-tone dialing sounds > Phone rings > connection sound of phone being answered]

RECORDING:

You have reached the offices of the North American Worldwide Tobacco Company…. Proud distributors of the finest quality tobacco…. Please listen carefully to the following options:

If you are a member of Congress and you haven't received your campaign contribution… on your touch-tone phone … press 1… now.

If you are an attractive, healthy looking, young model that is willing to pose as a smoker in our advertisements… press 2 …now.

If you are a teen looking for free samples… press 3 …now.

If you need assistance with a natural disaster that we could use in an ad campaign to distract the public from the harm we really do… press 4 …now.

If you are a victim of lung cancer, or some other debilitating illness… please call someone who cares.

If you are one of those obnoxious teens trying tomake other kids aware of the TRUTH … we can outspend you, out sue you, and out lie you… why don't you find something better to do with your time? Good-by.

TAG:

Created and presented by Dover Youth to Youth… because we can't think of anything better to do with our time.

more counter-advertising examples