LICENSED TO KILL, INC
1st SHAREHOLDERS MTG
April 28, 2004

ALTRIA PROTEST
April 29, 2004

Teens Turn on Big Tobacco

Youth around the world host rally at Philip Morris
shareholders meeting

East Hanover, NJ - April 29, 2004 - Over 150 anti-tobacco youth advocates from around the world gathered in East Hanover, New Jersey to protest at the annual Philip Morris shareholders meeting on April 29, 2004. They rallied to educate shareholders and the public about the deceptive business practices of Philip Morris. At the protest, the youth chanted, preformed live theater, sang, carried signs and displayed a variety of visuals.

"We are holding the board of directors accountable for the company's role in spreading the global tobacco epidemic," said Vicki Hebert of new Hampshire's Dover Youth to Youth group.

Youth held signs that said phrases like "People over profit," and chanted slogans such as "If you stop lying, people stop dying."

Worldwide, tobacco kills 5 million people each year, including over 400,000 Americans. Tobacco companies spend over $9.7 billion each year marketing their deadly product. To sell their product, Philip Morris glamorizes the image of tobacco as being cool, youthful, attractive, and sexy. These images appeal to the youth market and therefore influence them to use tobacco.

"Philip Morris promotes a healthy lifestyle by advertising light and ultra light cigarettes across the country. There is common misconception that these cigarettes are safer, while in reality they are potentially more harmful, "said Tyson Mitsuru Suzuki of Hawaii's REAL group.

"Philip Morris sponsors youth events in Senegal such as sporting and cultural events. They also have sweepstakes where people can win cars and other items that the average Senegal person could not otherwise afford," said Moustapha Drame a Senegal anti-tobacco youth advocate.

Internationally baby clothing with a Marlboro logo is readily found, and Zimbabwe school aged children have been seen wearing backpacks with the logo. The company also endorses cigarette brands by using popular western images such as Visa, American, Dallas, USA Golds and Liberty. These brands play off of the desire to be more like the western society. All of these practices promote a global growth of tobacco and a future generation of users.

The youth activates educated the public about these practices which Philip Morris uses. Each state movement represents the large number of youth across the country that are passionate about informing the public of Big Tobacco's lies. Each movement is geared toward involving teens in the fight against the tobacco industry.